Detailed Analysis of Brand Value of Radisson Blu in UK

Question: Write an analysis Brand pricing Radisson blu in uk and india? Answer: Brand Pricing of Radisson Blu in the UK and India Founded in 1938, Radisson Blu hotels are mainly located in the U.S. It is one of the major hotels in America which has expanded itself throughout the world including the U.K. and India. Brand pricing of any company is market driven (Radisson, 2015). The same is applied by Radisson Blu when it comes to selecting prices for its delicacies, hotel rooms and other amenities in the UK as well as India. Hence, the price is cheaper in India as compared to that of the UK. PESTEL analysis of Radisson Blu in UK Political Factors The terrorism act in UK was published on 7th July 2005, which was because of extremely religious organizations that were accommodating in the UK. Due to the act of terrorism, the density of visitors in UK is reducing which is impacting the performance of Radisson Blu. Along with that even the internal politics of the UK is impacting Radisson Blus performance. Economic Factors The major factors affecting the Radisson Blu are the impacts of National macroeconomics situation. Also, most of the hotels were booked fully during the 2012 Olympics which was held in the UK but after the completion of Olympics, situation became just opposite. The economic growth of UK also impacts the Radisson Blu (Radisson, 2015). According to the current situation in the UK, the economic crisis is expected in the next one year. The inflation in the rate of GBP is also impacting the Radisson Blu. Social Environment Radisson Blu is a well-known brand in the UK and people even from outside the country prefer going to Radisson Blu. The UK being a rich country, people have a high standard of living. The financial condition of the UK is more improving with time. People of the UK are materialistic. They like to hang out on every weekend. The impact of social media is increasing every year. So, the concept of family is also changing in the UK. Technological Factor The infrastructure of Radisson Blu creates a positive impact on the consumers. The main technological factors that affect this hotel are the use of energy, cost of using energy and potential for innovation (Jauhari, 2012). Environmental Factor Currently, hotel and the catering industries are getting criticized for creating pollution in the environment on the attractive places like beaches, forests, hills and historical places. The tourism activities are disturbing the environment and wild animals. The hotel industries are becoming one of the major reasons of the global warming due to the emission of carbon. Legal Environment Legal factors include the tax related activities, laws and regulation in the UK, etc. The rules of getting visa and immigration have become stricter (Sharma, 2010). The laws related to the safety and protection is also impacting the Radisson Blu. PESTEL Analysis for Radisson Blu in UK Political Factors The political violence in India, the terrorist attacks in Mumbai have threatened the tourism of India but according to statistics, this is just a temporary situation. The global terrorist attack has fallen on the 8% terrorism in India. The dirty political situation in India is also impacting the Radisson Blu group but on the other hand, government is making various efforts to attract the tourists towards India. Economic Factors India is categorised as the developing country. The economy of India is growing with time. If we see the last economic crisis, India was the least affected in that crisis but there are various types of taxes that are defined in India for hotel industries. Similarly, the loan interest rate is low in India than the other countries. Social Factors Radisson Blu is very famous in India also. Most of the people belong to middle class family. The trend of joint family is present in India till now but these trends are changing with time. Radisson Blu hotels provide a taste of Indian families to the visitors (Sharma, 2010). India is famous for the royal life of Kings. Thus, the infrastructure of the Hotel is designed according to the royal feeling. Technological factors Radisson Blu uses the Social networking sites, email marketing, SEO marketing, media advertisements etc. for the marketing purposes. The booking system of the Radisson Blu is also very simple which is through the internet. Radisson Blu has tie ups with the Trip advisor and various other internet sites for the hotel advisers. Environmental Factors India is a country where all types of weather are found, like cold, hot, icy, rainy etc. according to the time. India has the desert in Rajasthan and Gujarat on the other hand West Bengal, Assam are full of greenery (Jauhari, 2012). The visitors get every type of environment in India. Legal Factors After the attack on Hotel Taj in Mumbai, the government has made strict laws related to the tourism. It became essential for the hotels to have tight security. There are various other legal laws present in India which affects the Radisson Blu. References Sharma, Abhijeet (2010). PEST analysis on Hotel Industry [online]. Available From: https://www.managementparadise.com/forums/principles-management-p-o-m/208668-pest-analysis-hotel-industry.html [Accessed: 29th March 2015]. Radisson.com, (2015). Radisson Hotels - Great Hotel Deals, Rooms Services - Radisson.com. [online] Available at: https://www.radisson.com/ [Accessed 29 Mar. 2015]. Jauhari, V. (2012). Strategic growth challenges for the Indian hotel industry.Worldwide Hospitality and Tourism Themes,4(2), 118-130.